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2025 Annual Review

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A big year for merchant adoption and the maturing of BTC Map.

#btc-map#bitcoin#bitcoin-merchant-adoption#spedn

General ๐Ÿซถ

2025 was a pivotal year for the BTC Map project. A year defined by technical progress and a maturing of sorts. We saw growing community involvement and what we will look back on as the year that merchant adoption really began to accelerate.

We continued to lean into our distributed, community-driven ethos with volunteers from across the world working asynchronously on everything from code to community engagement and data curation to local merchant on-boarding. What can look from the outside like a โ€œglorious dumpster fire of chaosโ€ was in practice a resilient, anti-fragile way of enabling merchant adoption and community building across the planet.

Product improvements and performance ๐Ÿš€

A major focus throughout the year was making BTC Map faster, smoother and more robust. Performance improvements touched everything from map rendering and search responsiveness to API improvements that keep merchant data fresh and snappy under growing load.

In addition to shipping v1 of the Android App, we also implemented some major visual changes to the Web App that makes exploring BTC Map merchants more intuitive.

Picture showing web app

Our iOS is still in desperate need of maintenance and so please do get in touch if you'd like to contribute!

Merchant growth and real-world adoption ๐Ÿช

Merchant coverage continued to expand, with BTC Map closing in on new milestones and deepening coverage globally. The key adoption stories of 2025 where:

  • Square enabling payments for their 4M merchants within the US ๐Ÿ‡บ๐Ÿ‡ธ. To date we have have processed over 5k tickets and still have 1.5k in the backlog, with no end in sight.
  • MoneyBadger lighting-up South Africa ๐Ÿ‡ฟ๐Ÿ‡ฆ with 1M+ merchant via integrations with legacy QR payment networks. Chasing the heels of Tando, who have already lit-up all of Kenya!
  • Steak 'n Shake going full maxi-mode and not only accepting Bitcoin across their hundreds of stores across the US, but introducing Bitcoin-themed food and announcing a treasury strategy.

Nothing shows this growth better than infographics and animations by Wicked!

Global adoption infographic by Wicked.

And here are the 2025 stats in full:

Global Metrics ๐ŸŒ๏ธ

Metrics for 2025 are in!

  • Total Bitcoin-accepting locations: 13,672 โ†’ 21,823 (+8,151 +59.6%)
  • Recently verified (1y): 7,877 โ†’ 11,874 (+3,997 +50.7%)
  • Avg. days since last verification: 345 โ†’ 392 (+47 +13.6%)
  • Merchants boosted: 124
  • Total boost duration: 10,340
  • Comments posted: 23 โ†’ 603 (+580 +2521.7%)

A 60% increase in Bitcoin locations is mind-blowing, but if you strip out ATMs and exchanges and focus on merchants only, this increase moves up to 65%! ๐Ÿคฏ

Here is a graph showing growth of merchants (excluding ATMs and exchanges):

Graph showing total locations over 2025

And here is the same data filtered for only those locations verified within 2025:

Graph showing verified location over 2025

Find current stats over at the ๐Ÿ‘‰ BTC Map Dashboard.

Country Activity ๐Ÿ“ˆ

These were the most active countries in terms of merchant data editing in 2025:

NameTotalCreatedUpdatedDeletedComments
๐Ÿ‡บ๐Ÿ‡ธ United States of America65393547240059247
๐Ÿ‡ง๐Ÿ‡ท Brazil2885912183214128
๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa227691810822768
๐Ÿ‡น๐Ÿ‡ญ Thailand12313288188570
๐Ÿ‡จ๐Ÿ‡ญ Switzerland12462978896020
๐Ÿ‡จ๐Ÿ‡ฟ Czechia11942229086422
๐Ÿ‡ธ๐Ÿ‡ป El Salvador11753876939515
๐Ÿ‡ฎ๐Ÿ‡น Italy10362247278542
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands100410579810123
๐Ÿ‡ฉ๐Ÿ‡ช Germany8731446498037

Community Activity ๐Ÿ“ˆ

These were the most active communities in terms of merchant data editing in 2025:

NameTotalCreatedUpdatedDeletedComments
๐Ÿ‡ฟ๐Ÿ‡ฆ Proof of Bitcoin610268269731
๐Ÿ‡ต๐Ÿ‡น FREE Madeira485643982328
๐Ÿ‡ธ๐Ÿ‡ป Bitcoin Coast501138338255
๐Ÿ‡จ๐Ÿ‡ญ Lugano Plan B47552398253
๐Ÿ‡จ๐Ÿ‡ฟ Dvacet Jedna Praha / Jednadvacet Praha397752903211
๐Ÿ‡จ๐Ÿ‡ฆ Vancouver Bitcoiners370113235222

We also saw the addition of over 100 new communities over the year.

Sponsors ๐Ÿ™

We wanted to take a moment to thank our long-term sponsors Wallet of Satoshi and the BTC Reef / Curacao community - your assistance from very early on in has meant a great deal.

We also welcomed Square as a sponsor towards the end of 2025 ๐ŸŽ‰.

And thank-you to all the individual donations we have received throughout the year.

Credits ๐Ÿซถ

We welcomed the following significant new contributors during the year:

And of course relied upon the old guard:

Thanks to everyone who continues to contribute to the project!

Support Us ๐Ÿค

There are many ways in which you can support us:

  • Become a Shadowy Supertagger and help maintain your local area or pitch-in with the never-ending global effort.

  • Help improve or maintain our code. Check out our GitHub Team and hop into our Matrix Space.

  • Consider donating to the project here.