Matt · 92w Traditional businesses use these UX design choices to optimize shareholder value (by making things frictionless, personalized etc). We have a unique opportunity to optimize something else (like you sa... jb55 @jb55 1715977325 When i tried to google design books around this concept all i found were books and how to keep users addicted. Let’s not care about peoples well being, let’s just get them hooked 🙄 2