Before the steak. Before the butcher shop. Before the plate.🚀

I made this short video to show you where it begins. 🔥

Mugello, Tuscany Italia 🇮🇹
The farm where we source the cattle for our store.

No factories. No shortcuts.
Animals raised with space, clean air, and respect.

Knowing the origin of your food changes your relationship with it.
This is not just meat. This is energy. This is tradition.

Signal over noise. Always. 🥩⚡