Normies usually go for convencience, heavy moderation and where pop culture leads them. Nostrs big selling point is freedom of speech, privacy and decentralization. Normies mostly don't care about that. Especially lefties want censorship. Mainstream media also shunnes platforms with no moderation. Just because we love nostr and see the potential doesn't mean everyone else will.

You can of course say fuck em we don't want those people here anyway. But then you have to accept that nostr won't overtake the big centralized social media sites.