Link to lecture here: https://www.efrat.blog/p/personal-branding-101-my-method-that

Hi friends,
This is a slightly different piece of content. By popular demand, I’m sharing here a lecture I delivered a year ago (and again a few days ago), about Personal Branding.Many people don’t know that I’ve been teaching the art of Personal Branding for the past decade, to thousands of people around the world.
I can go DEEP into this topic, as I’ve been developing my methods, evolving them, and sharing them with the world for many years. Maybe one day I’ll write a book. Who knows?
The way I see “Personal Branding” is not the way most people think about it. I see it as a tool for self-exploration, breaking down the pieces of our identity, to construct an abstract entity called a “brand” which is constructed by who we truly are, our deep essence, based on our values, mission and vision. It’s a tool to know ourselves better. A tool to advance our goals in life, a tool to understand a bit of the psyche behind human perception and demand generation.
I believe I managed, after many years, to pure my love, my heart, soul and spirit into this craft. I hope you get value out of it, and I’d love to hear your feedback.