you run a company that is making a lot of money and realize that you messed up. you cannot tell people to regenerate seeds since you will instantly get everyone hacked and you go out of business.

if you don't do the hack yourself then someone else will and you will go outbid business

if you do the hack yourself then you go out of business but make a lot of money.

you didn't start off with this plan but unfortunately were forced into it by your mistake and your greed.

before you do the attack you need to release a new product to make it look like you would never intentionally destroy your company