Here is every psyop that has been used so normies doesnt buy bitcoin into self custody
First it was drugs and criminals. Silk Road. Fear.
Then it was Mt. Gox. You will lose everything. Fear.
Then tulip mania. You are stupid if you buy this. Ridicule.
Then energy FUD. You are killing the planet. Guilt.
Then China controls it. It can be shut down anytime. Geopolitical fear.
Then the crypto casino. NFTs. Rug pulls. Disgust.
Then FTX. See, all of it is a scam. Betrayal.
Now it is extremists, Epstein, moral panic. Social stigma.
Different headlines. Same effect.
Keep normal people away from self custody.
Keep them away from an asset they can hold without permission.
At some point you stop asking if this is random.
And you start noticing the pattern.
⸻
And the quiet part that rarely gets said out loud
Once the fear stopped working, the comfort narrative began.
ETFs so exposure feels safe and familiar.
Exchanges so custody feels convenient.
Bitcoin loans so you plug it back into the legacy system.
Corporate treasuries and funds holding it “for you.”
Wrapped products. Managed products. Paper products.
You are encouraged to buy Bitcoin
As long as you never actually take possession of it.
As long as it stays inside the same rails Bitcoin was designed to bypass.
The message shifted from
“Don’t touch this, it’s dangerous”
to
“Touch it, but let us hold it”
Different tone. Same destination.
Distance between you and your keys.
First it was drugs and criminals. Silk Road. Fear.
Then it was Mt. Gox. You will lose everything. Fear.
Then tulip mania. You are stupid if you buy this. Ridicule.
Then energy FUD. You are killing the planet. Guilt.
Then China controls it. It can be shut down anytime. Geopolitical fear.
Then the crypto casino. NFTs. Rug pulls. Disgust.
Then FTX. See, all of it is a scam. Betrayal.
Now it is extremists, Epstein, moral panic. Social stigma.
Different headlines. Same effect.
Keep normal people away from self custody.
Keep them away from an asset they can hold without permission.
At some point you stop asking if this is random.
And you start noticing the pattern.
⸻
And the quiet part that rarely gets said out loud
Once the fear stopped working, the comfort narrative began.
ETFs so exposure feels safe and familiar.
Exchanges so custody feels convenient.
Bitcoin loans so you plug it back into the legacy system.
Corporate treasuries and funds holding it “for you.”
Wrapped products. Managed products. Paper products.
You are encouraged to buy Bitcoin
As long as you never actually take possession of it.
As long as it stays inside the same rails Bitcoin was designed to bypass.
The message shifted from
“Don’t touch this, it’s dangerous”
to
“Touch it, but let us hold it”
Different tone. Same destination.
Distance between you and your keys.
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