Nostr is a new way of doing the internet that is inherently social

Like phone apps were a different way than web pages, and web pages were a different way than AOL.

I think screaming PROTOCOL at everybody is a horrible way to gain adoption.

Way back when (i'm old 🤷) us tech savvy folks were trying to get people out of AOL were weren't screaming about how cool a protocol http was. It was just The Web and you could find cool stuff with it.

so maybe

Nostr is the social internet.
or
It's not a social app, it's the social internet.