Many people fall under the illusion that because a company markets their app as "private" or uses fancy buzzwords like "end-to-end encryption" or "secure" that it is what was promised. We have found time and time again that these are blatant lies to ultimately and immorally grow their userbase and hopes at quicker financial success.

Understand some of the degrees of privacy that actually make apps private. There are degrees of privacy as there are degrees of decentralization and just about everything. In this infographic by Formless Labs it breaks down degrees of privacy for messenger apps on each column:

- Decentralized
- Metadata Privacy
- No KYC
- Group E2EE
- Self Hosting

Obvious benefits many people enjoy are also no advertisements and the fact that apps are free (and hopefully open-source).

Any suggestions on other fields or degrees of privacy that should be added? Let us know!