Hardware sells pretty well and has a longer shelf life than most plugins so it’s understandable its incentivised via influencers etc.

Personally I use a bit of both , the DAW is great but somethings I prefer in the analogue world.

I was speaking to a musician/developer recently and they we’re a little surprised tablets haven’t taken off more for control. I’ve yet to really use iPads except for mixing live bands which I honestly dislike when compared to working with a desk and faders. But I see how they can be used for sound manipulation and it’s pretty cool.

Whatever works and excites you is the answer I think. Look forward to reading more!