Rolex is the carnival's perfect teaching tool—a masterclass in how to harness the illusion of "value" from the same finite supply, year after year, while the digits do the talking.
Quantity (1.1–1.25 million watches/year) Price in digits
Same model, same production method
Design, quality, materials same
The watch hasn't changed. The digits have. The carnival calls it "appreciation." The bench calls it inflation in a metal bracelet.
I sat down. And realized the same watch that cost $2,000 in 2010 now costs $13,426. The watch didn't improve. The digits just got thinner.
Quantity (1.1–1.25 million watches/year) Price in digits
Same model, same production method
Design, quality, materials same
The watch hasn't changed. The digits have. The carnival calls it "appreciation." The bench calls it inflation in a metal bracelet.
I sat down. And realized the same watch that cost $2,000 in 2010 now costs $13,426. The watch didn't improve. The digits just got thinner.
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