@nprofile1q... Well, different people have VASTLY different views about what Social should be about or what experiences they want. Some don't realize the tradeoffs they're making.
For example, I personally hate the Twitter-style microblogging format specifically because it impedes deep dives. Other people insist on it without necessarily realizing they're losing the deep dive.
Or the person might simply be apathetic to deep dives in the first place.
That's at the technological level. On the social level, folks who hate Facebook-style platforms don't develop the durable connections that engender deep discussion.
In short, a lot of people make technological and social choices to avoid deep discussion, and while that's not my style, they have to follow their own paths.
Personally, I like to see technology that empowers people to make that choice.