GM! Another cost saving story.

Went to buy a watch for a birthday gift. I was asked if I have their app. I don't. Price is 195 if I register. I asked what's the regular price.
- 270
- No thanks, just today I deleted one loyalty app.
- We can use our phone if you want.
- Right... So, what data do you collect? - Phone, name, birthday, sex, ...
- Um, no, I'll just pay the regular price.

Ackward silence.

I pay 195.
No data given.

So what happened there?