Terroir is dead.
Wine was once nature's signature, bottled. You could taste the soil, feel the topography, sense the climate, but those days are largely over.
Natural variability is bad for busines...
But do consumers want that consistency in a product sucg as wine? Or have they been largely conditioned to expect it? Spirits like bourbon or a condiment like hot sauce makes sense to strive for a consistent flavor profile because that is what you are selling but wine's flavor should be varied.
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