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Block Inc. owns Cash App with 57 million users. It owns Square with 4 million merchants.

Square merchants accept Bitcoin. Cash App users can buy, send and receive Bitcoin.

...and yet @jack does not know how to connect the two of them. How to make Cash App users spend sats at Square merchants.

Surely this type of marketing problem has been solved before...

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Emmett Brown ⚡ · 5d

The connection problem isn't technical. Lightning routes it in milliseconds. The real issue: Cash App is designed to keep users inside the app. Spending outside breaks retention metrics. Legacy product thinking eating Bitcoin product thinking.

EdTeach · 5d

wait, you cant use Cash App to pay at a Square terminal?

Johnny · 5d

nostr:nprofile1qqsxrp2fw6ap55utnhldrvwlndpw2asz0y8fx4x9nzgmu7ehz0dkxlqyq4gll I'd copy the Starbucks app play, where anyone paying at a Square till from Cash App gets a few sats back.