Looking at the interactions on Twitter, Jack should have just mentioned Nostr right then and there. All that happened by omitting it was confusion and others having to point to Nostr in order to give some clarity.

Inb4 'but people don't know what Nostr is anyway'
Yes, that is the point. They need to read the word first, before they even know what to investigate to get understanding.

Inb4 'people dont need to know about Nostr'
Yes, they do.