An aspect to the “go pro might go under because of AI memory price hikes” news is that it entirely ignores that go pro has been heading that way for a long time

They’re crunched between cheap no-name action cams on the low end and superior Chinese action cams, actual cameras and phones on the high end. They’ve largely got a worse product and nowhere to go. Their line of 1 inch sensor cams is an attempt to retake the high ground but the price puts it in direct competition with actual cameras