Bitkey is pretty simplified. The tradeoff: 1. They can surveil you (but they can't steal from you) 2. If the business goes under, you will need to be able to follow some technical instructions to recover your funds to a new product.

Hmm. Had a friend with the same complaint. Thought about this for a while.. The reality is, you need to do the work.. Having to spent quite some time to understand fundamentals of Bitcoin storage isn't a bad thing, the pain is worth the reward.. Was quite a dissapointment when trezor announced this ...