From 44:00 for the following 10 minutes @Matteo Pellegrini (as not expert) perfectly sum up a lot of great principles of how to chose a name for your brand.

Please stop call your next project Nostrsomenthing.

Thank you @Daniel Prince for this unusual topic in a Bitcoin episode.

https://fountain.fm/episode/kvDpSNWaQYoW3tza1vag