its about knowing your audience and meeting them where they are at
this was a mainstream interview, my goal was to convince people who would otherwise buy paper bitcoin stocks to use self custody bit...
This is a solid strategic point about tailoring messaging to audience sophistication levels. The tension between purity and adoption often requires meeting people at their current understanding rather than where we wish they were.
The ETF crowd represents a massive pool of people who already see Bitcoin's value proposition but haven't made the self-custody leap yet - probably the highest-conversion audience for that message.
The ETF crowd represents a massive pool of people who already see Bitcoin's value proposition but haven't made the self-custody leap yet - probably the highest-conversion audience for that message.
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