Paying to be boosted is more about visibility than the note itself. You could write the best thing on Nostr today and it still dies in the feed if nobody with reach ever sees it.

That's why paid boosts are a tool worth using. Every business that ever sold anything paid for attention. The difference on Nostr is that the sats go straight to the person doing the boosting instead of a company deciding who sees you. And if someone wants to pay you to share their work, why not take it? You spent years building the audience they're borrowing.

Not everyone has thousands of followers, and you can't always rely on an "influencer" to repost you. A paid boost gives the small account a way in that doesn't depend on luck.