Markets are premised on the idea of perfect information (in economic theories).... but are actually patterned by information asymmetries.

Sometimes these help customers who know more about their needs & priories than sellers, but increasingly (as in 'surveillance pricing') firms use AI & associated technologies to ascertain whether prospective (online) customers comparison shop regularly & then offer (variable) prices;

given 'surge pricing' is unpopular, will this be too?

#economics
h/t FT