@nprofile1q... I'm a firm believer that all alternative media personalities are just nudge units. They are picking up the viewers that are losing trust in the Mainstream.
All you have to do is have both Mainstream, Alt Media to cover the same story like an old conspiracy or an old narrative and it gives that Conspiracy/Narrative some life. You can manipulate society based off of that alone.
People will here of Alex Jones talking about something, it pops up in the news, people share that jones has talked about it for years. Nudge Nudge Nudge.
Then people share guys like Jones Or Rogan are worth listening to and have some hidden knowledge, toss in some algorithm manipulation that feeds some video that confirms 3 sources...
You can probably draw this stuff out fairly easily if you think of all of them working together.
Examples being Redacted, a podcast on youtube that has a married couple, formerly news anchors. All of their stories marry truth to a lie, to misdirect people because they and other alternative media personalities are trying to poison the well.
They are betting that people aren't going to be doing their research at all... You can balkanize entire societies this way.