Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)
Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.
Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.
Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.
That's the episode. Not theory. Not a tutorial. What this actually looks like in practice.
What's covered:
- The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call)
- The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool
- Building a lead magnet page in WordPress with no prior experience
- Creating a five-email nurture sequence in ConvertKit, including the automation logic
- The DNS records moment — being told exactly which one not to touch, and why
- Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic
- Why the master thread / sub-thread / project file structure makes every prompt more powerful
Links:
- Download the free AI self-assessment: https://jakewoodhouse.io/self-assessment
- Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): https://jakewoodhouse.io/ai-assessment
Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.
Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.
Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.
That's the episode. Not theory. Not a tutorial. What this actually looks like in practice.
What's covered:
- The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call)
- The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool
- Building a lead magnet page in WordPress with no prior experience
- Creating a five-email nurture sequence in ConvertKit, including the automation logic
- The DNS records moment — being told exactly which one not to touch, and why
- Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic
- Why the master thread / sub-thread / project file structure makes every prompt more powerful
Links:
- Download the free AI self-assessment: https://jakewoodhouse.io/self-assessment
- Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): https://jakewoodhouse.io/ai-assessment
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