It's just easier for people to see a tick and recognize the bla@bla than it is for them to remember this:
@splinter.
Once wider adoption happens, it will also help organizations verify that it is indeed them by having NIP-05 off their own domain (e.g. Google could be
[email protected])
Anyone could generate something that looks like npub17google789hwwnugm3l6zmgfffh369lv08yfuwj452hflhc530xq36epc7