@nprofile1q... I'm not sure there's any firm "shoulds" in our book biz. Seems like I see all sorts of different advice, some of which contradicts. I *should* focus more on marketing, but most of my energy goes into writing. When I think about promoting, I usually do what's comfortable & not what "experts" tell me. But, then, my work is no where near a best seller. π Suppose, if I cared more about that aspect, I'd do more.