well, yes - plant-based organizations will probably not be crazy about recommendations for meat
But your claim was that Big Food had its fingerprints all over this. Big Food is companies like

PepsiCo
Coca-Cola
Nestle (includes General Mills, Pillsbury)
Kellogg's
Mars, Inc
Mondelez International
Unilever:
ConAgra Foods:
Kraft Heinz:

Where do you see their fingerprints on these recommendations?