Yes I went through this stage already.
It’s really all one needs. But unfortunately we seem to think people need to be wowed. And sometimes it does work… but the reality is that often people don’t even pay attention to anything you design on a website. They skim for info that’s important to them or whatever their environment at the moment allows for and move on. It’s more of a trust builder for most. If it looks like it’s trustworthy, maybe you pay some attention but otherwise close.