Great question

Out of all the tools out there, this one
- aligns with my desire for self-owned and reusable data
- is lightning fast compared to alternatives (logseq was unusable for me)
- lets me find project, person, and idea-related notes I made with relative ease

I work on probably a dozen projects at once, so I'd lose my mind keeping it all in my head

It's by no means perfect. It's just pretty damn good.