I totally get why people would say and believe this. Products feel good, looks fantastic, marketing is great, have a cult around. Indeed comfy and safe feeling.

I wanted to jump on this wagon but never had enough money to do so.
Never found a cheaper but as luxury feeling from any brand-environment, I thought I will find it with Samsung but it was somehow a bit off.

I am a big fan of one-stop-shop solutions. Just we would need those that aims to smaller groups also, not just the million sized ones.