My own solution to growing nostr was to build divine.video which has generated a lot of excitement by people who want to use it and don’t even know to care that it’s nostr. Do something you can’t do in other social media ecosystems. Divine works because we have nostr libraries and blossom and relays and a ton of other things. It was much easier to build on Nostr than building the entire protocol from scratch. But it would have been easier to build centralized than on Nostr, if we didn’t care about freedom and a permissionless future.