A major problem of the modern world is that when there is a big new shiny thing, *everyone everywhere* has to jump on the bandwagon and also do it.

Result:
* When a big blockbuster / major studio film comes out, every cinema screens it, with most dedicating the majority of their screenings to it, and very little of anything else

* When one food ingredient / recipe starts trending, now every cafe and restaurant is offering it (*ahem*, "Strawberry Matcha" and "Hot Honey")

* Every major city gets their own Ferris wheel... sorry "Observation Wheel"