I look at what AMP wants podcast app developers to do in support of advertisers. Then I look at what podcast app developers are actually doing with advert skipping.
One of those will win out. And, it isn't the one that requires tons of first party data collection/reporting and the taking on of privacy liabilities.
One of those will win out. And, it isn't the one that requires tons of first party data collection/reporting and the taking on of privacy liabilities.