If bitcoiners don't get it - others won't come neither... (maaaaybe)
Besides that, nostr is not only a social layer for social media, it is a decentralised ID. This alone could become a major selling point in coming years.
Not a content, just a simple ID that allows you to communicate 1:1 with others without email/phone number in a private way, spiced up with payments.
Another thing is llm agents, they get a mega combo package with a single key. That will play out very well.
I'm not thinking about millions of bots posting, it is your self hosted llm bot/agent/swarm that has ID and can chat with you in private way, make transfers 24/7, act as business partner that never sleeps and cannot be turned off.
Decentralised payments + ID this will be a driver.
Relays, there will be many types of relays boosted with LLM agents and LLM services
Check
@BAO MARKETS HQ website, prediction markets using nostr to backup data in encrypted fashion. Login with face ID or email but their users have nostr credentials without knowing it. There will be many more of such app where users have no idea nostr exists.
Apps do not need to end with "str"
@HiveTalk for private video and public video streams, lots of features
@Fountain app allowing musicians to earn bitcoin. Apps do not even need to mention nostr at all.
@Satlantis: Social Events does not talk about nostr but provide the social layer, payments all combined