When Time published the headline:
“Pantone Chooses White as its Color of the Year for the First Time Ever. See It Here,”
a white woman immediately sent it to me with the caption:
“Of course it is.”
That reaction wasn’t sarcasm.
It was recognition.
Recognition that in this global political climate, even something as seemingly benign as a color announcement can’t be separated from the systems, institutions, and policies shaped by the myth of white supremacy.

“Pantone Chooses White as its Color of the Year for the First Time Ever. See It Here,”
a white woman immediately sent it to me with the caption:
“Of course it is.”
That reaction wasn’t sarcasm.
It was recognition.
Recognition that in this global political climate, even something as seemingly benign as a color announcement can’t be separated from the systems, institutions, and policies shaped by the myth of white supremacy.
