My brother just asked me about an Apple price and telco contract pricing discrepancy for this phone out of the blue, he wanted to garner my retail knowledge :) And he really loves to extend his technology life, so I was surprised, as you mentioned it here too. I asked him why he was thinking about getting the phone, he said “battery life” bluntly. So I am heading to the Apple Store on Wednesday to help him get one. Great minds think alike apparently.