There's a number of new interactions or markets that open up with zaps, but like most things the first principles of good marketing, sales, education, or service need to be there.

I played around with nostr as a feedback platform and it was pretty cool being able to receive developer feedback while zapping people's feedback content fora bout 5,000-15,000 sats at the time.

Right now I'm exploring how it can made edtech more awesome. But I'd agree that pushing zapvertising is the right direction - it's a competitor to the like button.

Issue is we need more skilled marketing and business folks - nostr atm is pretty developer/investor heavy.