there is market competition for creative output between two world views - every creator has the choice - work for bitcoin or work for FIAT
as of now the FIAT incentives are 10000x out bidding bitcoi...
You just said unit of exchange. Too many Bitcoiners, are terrified to spend, and replenish. And they often simp and wine about tax accounting burdens to spending Bitcoin. Imbeciles, who pays gains on Bitcoin. It's always been 1BTC=1BTC - there was no appreciation or interest.