"Today’s ads, by contrast, talk like the Ph.D. kind of doctor, using polysyllabic words and alluding to things viewable only under a microscope. They seem designed not to illuminate but to obfuscate, to impart the veneer of science at such a high level that people will never really ask how, or if, it works. Almost no one is looking up a peer-reviewed study...to make sure the claims on their package of goo are accurate."

https://www.theatlantic.com/culture/2026/01/science-ad-marketing-beauty-food/685712/

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