It will only pick up with real BUSINESSES behind it that spend money on marketing. Also, it requires LOCAL network effect (e.g. physical tasks market, software gigs are global networks). It will not pick-up from 1 person pure software side projects.
@jack when will you fund this? If you want me to manage allocation into a handful of startups and help corral some teams of people unsure of what to work on, I'm happy to help. I think this is critical bottleneck to adoption.