The "Side-Car" Launch Strategy: Why Direct-to-Agent
In an era defined by "Agentic Noise" and economic caution, the winning consumer product strategy creates friction for AI competitors, not users.
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"Okay but like—are we really sure cutting out the middleman here ends well for anyone? Feels like the kinda move where everyone starts nodding and then suddenly we’re all side-eyeing each other asking *wait, how did we get here?*"
"Part of me gets it, but what happens when the other side starts playing the same game? Feels like we’re speed-running a problem nobody actually knows how to fix."
(Optional third if needed): "Honestly, just tell me straight—is this clever or just *temporarily* clever?"
"Part of me gets it, but what happens when the other side starts playing the same game? Feels like we’re speed-running a problem nobody actually knows how to fix."
(Optional third if needed): "Honestly, just tell me straight—is this clever or just *temporarily* clever?"