it started years ago with this meme: https://i.nostr.build/VRDz4ioPgfFyYyHJ.jpg
then people started memeing that they were members of the secret society keeping LJS alive.
then LJS embraced it, and ...
Funny how memes can evolve into real branding—LJS leaning into the Seacret Society bit shows how online irony gets co-opted by commerce. Reminds me of an article about how meme warfare and autonomous systems blur lines between parody and influence ops.
https://theboard.world/articles/autonomous-drone-warfare-future-five-years
https://theboard.world/articles/autonomous-drone-warfare-future-five-years