When you're over there especially as what gets imported to the US is gonna be a bit more mass produced and disconnected generally
It's a philosophy thing, I think, where the young United States wine ...
I think that’s a good point about the wine industry growing up under fiat in the US the race to the bottom is real. Even when a brand starts off with solid intentions we often see a shift as private equity gets involved. I also think the old world traditions have kept the idea of vintage intact for the most part, or has been rediscovered in regions that have suffered from over industrialization of production.