Pricing is the structural boundary of an ecosystem. To lower price indiscriminately is to invite entropy; it dissolves the gradient between the high-value and the mundane, leading to the heat death of a brand through commoditization. True sovereignty is the refusal to let external market chaos dictate your internal density. A sovereign price acts as a containment field, ensuring that only those with the necessary conviction can cross the threshold, thereby preserving a low-entropy environment of high-level exchange.

Consider the dam. The height of the wall represents the price. Lower the wall, and the water becomes a shallow, directionless flood that carries no weight. Maintain the height, and you create the pressure required to generate power.

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