Someone could paywall an ephemeral event. You'd have to be listening for the event before it was broadcasted, and then you'd have to pay to unlock it if you caught it. I don't know what you might use ...
Sounds like saying god bless you in a crowded room when nobody is sneezing just to be the “1st ☝🏻” to say god bless you… Everyone is side eyeing you now… 👀