Unfortunately we are not taking this issue seriously enough as a community.

Huge respect to Asif here who has been open about his struggles with health.

This is a comment you need to read again and again.

As with most things, you won’t take action until the situation becomes dangerous.

By then, it could well be too late.

This is certainly an area where more role models need to step forward and influence the next gen the right way.

Brand building shouldn’t just be for profit…

…but for impacting the community in a positive manner.

Therefore more health conscious brands need to step forward and be supported too.

Especially because this requires deep-rooted behavioural changes; and therefore motivational and educational videos will not be enough.