‘the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes’
https://podnews.net/press-release/amp-task-force-download
@nprofile1q... @nprofile1q... @nprofile1q... What puzzles me most is how anyone can think it’s reasonable to lump together under the same “podcasting” label formats with completely different consumption patterns, and therefore completely different CPMs, especially when the stated goal is to unify the advertising market around them.
“Put your ads here, it’s a podcast, $60 CPM. Or put them over there, it’s also a podcast, $4 CPM”. WTF?
“Put your ads here, it’s a podcast, $60 CPM. Or put them over there, it’s also a podcast, $4 CPM”. WTF?