NEW: Wall Street investment bank Goldman Sachs
just revealed it holds
$1.1B $BTC,
$1B $ETH,
$153M $XRP,
$108M $SOL.
Crypto became a giant attention trap that kept people circling Bitcoin without ever landing on the simple step that matters,
holding their own keys.
A powerful way to keep people from discovering something disruptive is to bury it in noise.
When an open, bearer asset lets individuals hold value without permission, the threat to centralized control is custody
because with our own keys, we step outside familiar rails of surveillance, leverage, and gatekeeping.
That is the step that matters.
the most effective response is to make sure most people never take it.
You do not need to stop Bitcoin.
You surround it with a fog called “crypto.”
You encourage a landscape filled with tokens, platforms, scandals, influencers, hacks, and endless novelty.
The public learns to associate the whole field with gambling, fraud, and confusion.
"Serious" people keep their distance.
Curious people get lost.
The few who arrive at Bitcoin often stop at exchanges, funds, or apps because self custody feels risky and complicated.
Normies learn to trade, to chase yield, to open accounts, to trust platforms, to wait for the next upgrade, to follow personalities.
They do not learn to secure seed phrases, to run simple software, to think in terms of final settlement and personal responsibility.
For institutions that depend on visibility into financial flows, pooled custody is comfortable.
Wrapped exposure is comfortable.
KYC on ramps and off ramps are comfortable.
A public that thinks “owning Bitcoin” means having a balance on an app is comfortable.
A public that understands how to hold keys without permission is not.
The constant churn of narratives helps.
Criminal framing makes autonomy look suspicious. “Blockchain not Bitcoin” redirects attention into harmless directions.
Token booms train speculation.
Yield products normalize rehypothecation.
Exchange collapses discredit the entire space in the minds of outsiders.
Internal fights and upgrade debates make the ecosystem look unstable to newcomers.
Confusion nudges people toward the simplest option, leaving coins where they are told it is "safe."
Imagine the alternative.
All that talent, capital, and attention focused on one idea.
Teaching people how to hold their own keys calmly and confidently.
Building tools that make privacy and self custody normal.
Celebrating patience and responsibility instead of trading and yield. In that world, far more people would understand Bitcoin as a property right.
Instead, millions were guided to stop one step short.
They learned about crypto.
They learned about price.
They learned about platforms.
They never learned the one action that changes their relationship to the system.
Boycott the system, buy bitcoin, put it in cold storage, resiste the narratives. self custody your life.
just revealed it holds
$1.1B $BTC,
$1B $ETH,
$153M $XRP,
$108M $SOL.
Crypto became a giant attention trap that kept people circling Bitcoin without ever landing on the simple step that matters,
holding their own keys.
A powerful way to keep people from discovering something disruptive is to bury it in noise.
When an open, bearer asset lets individuals hold value without permission, the threat to centralized control is custody
because with our own keys, we step outside familiar rails of surveillance, leverage, and gatekeeping.
That is the step that matters.
the most effective response is to make sure most people never take it.
You do not need to stop Bitcoin.
You surround it with a fog called “crypto.”
You encourage a landscape filled with tokens, platforms, scandals, influencers, hacks, and endless novelty.
The public learns to associate the whole field with gambling, fraud, and confusion.
"Serious" people keep their distance.
Curious people get lost.
The few who arrive at Bitcoin often stop at exchanges, funds, or apps because self custody feels risky and complicated.
Normies learn to trade, to chase yield, to open accounts, to trust platforms, to wait for the next upgrade, to follow personalities.
They do not learn to secure seed phrases, to run simple software, to think in terms of final settlement and personal responsibility.
For institutions that depend on visibility into financial flows, pooled custody is comfortable.
Wrapped exposure is comfortable.
KYC on ramps and off ramps are comfortable.
A public that thinks “owning Bitcoin” means having a balance on an app is comfortable.
A public that understands how to hold keys without permission is not.
The constant churn of narratives helps.
Criminal framing makes autonomy look suspicious. “Blockchain not Bitcoin” redirects attention into harmless directions.
Token booms train speculation.
Yield products normalize rehypothecation.
Exchange collapses discredit the entire space in the minds of outsiders.
Internal fights and upgrade debates make the ecosystem look unstable to newcomers.
Confusion nudges people toward the simplest option, leaving coins where they are told it is "safe."
Imagine the alternative.
All that talent, capital, and attention focused on one idea.
Teaching people how to hold their own keys calmly and confidently.
Building tools that make privacy and self custody normal.
Celebrating patience and responsibility instead of trading and yield. In that world, far more people would understand Bitcoin as a property right.
Instead, millions were guided to stop one step short.
They learned about crypto.
They learned about price.
They learned about platforms.
They never learned the one action that changes their relationship to the system.
Boycott the system, buy bitcoin, put it in cold storage, resiste the narratives. self custody your life.