The Korean branch of Starbucks used AI to create a marketing campaign, but whoops - this campaign celebrated the May 18th massacre of Korean civilians peacefully protesting a military coup in 1980!
Nobody checked before they launched the ad campaign.
Result: massive protests and boycotts, legal actions against Starbucks, collapse in stock prices, etc.
Linkedin is annoying, but this article is great, and you can read it without registering. Just click the X on the top right of the box to make it go away:
https://www.linkedin.com/pulse/from-national-gift-insult-how-starbucks-korea-destroyed-tz0ve
Nobody checked before they launched the ad campaign.
Result: massive protests and boycotts, legal actions against Starbucks, collapse in stock prices, etc.
Linkedin is annoying, but this article is great, and you can read it without registering. Just click the X on the top right of the box to make it go away:
https://www.linkedin.com/pulse/from-national-gift-insult-how-starbucks-korea-destroyed-tz0ve