yeah a product guy which is what I think Apple needs right now - it's got the ecosystem of services, but the Apple products seem to have lost their wow factor over the decade. Used to be revolutionary...
They made big improvements in electrical efficiency of all products and that is not as impressive to the average guy on the street as the software/app store hype had. More meaningful imo. Reliability/longevity and resellability is an undermarketed and impactful boon to the company. It's heyday will never come back unless they have some sort of surprise AI or Bitcoin strategy.